Unconscious thinker

I really don't like complaining or judging people but recently, this whole misuse of two similiar but different by definition, English words are recurring. Almost every day this past month, some 'smart' celebrity is telling me that in order to keep a resolution, you must repeat the pattern until it becomes unconscious. So, I should be banging my head against the wall until I black out??? It started with Madonna years ago telling an interviewer that her drive is unconscious and then more recently - say, over the last 10 years, Oprah constantly says that she 'just does things unconsciously'. I've read it in articles too - always on sites like MSN.com where the writers are not really writers. So here it is: if you're passed out cold, you're UNconscious. If you're doing something without knowingly (consciously) thinking about it, you're doing something SUBconsciously.

sub·con·scious /sʌbˈkɒnʃəs/ Pronunciation Key - Show Spelled Pronunciation[suhb-kon-shuhs] Pronunciation Key - Show IPA Pronunciation
–adjective 1. existing or operating in the mind beneath or beyond consciousness: the subconscious self. Compare preconscious, unconscious.
2. imperfectly or not wholly conscious: subconscious motivations.
–noun 3. the totality of mental processes of which the individual is not aware; unreportable mental activities.

un·con·scious /ʌnˈkɒnʃəs/ Pronunciation Key - Show Spelled Pronunciation[uhn-kon-shuhs] Pronunciation Key - Show IPA Pronunciation
–adjective 1. not conscious; without awareness, sensation, or cognition.
2. temporarily devoid of consciousness.
3. not perceived at the level of awareness; occurring below the level of conscious thought: an unconscious impulse.
4. not consciously realized, planned, or done; without conscious volition or intent: an unconscious social slight.
5. not endowed with mental faculties: the unconscious stones.
–noun 6. the unconscious, Psychoanalysis. the part of the mind containing psychic material that is only rarely accessible to awareness but that has a pronounced influence on behavior.

My rant is over now .